Case Study. This study evaluated two top online dating sites for usability - eHarmony and Match. Users shared their experiences and perceptions of the two sites in interviews and eye-tracking research was conducted. The results were interesting and pointed out issues with technology facilitating emotional connection and chemistry between users. Statement of Limitations This report summarizes conversations held with a total of 16 people 8 eHarmony and 8 Match. The comments, quotes, and opinions in this document reflect only the views of these users and not those of eHarmony or Match.
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But our ideas about attraction and love are actually being shaped there. Not too long ago, relationships and dates would largely be limited to the people you encountered in real-life, but with the advent of online dating, all of that has changed. With an elegant experimental setup that was configured in iMotions, Tom and colleagues were able to present 27 participants with a Tinder replica, asking them to accept or reject swiping right or left, respectively the photos of 30 potential matches. As the stimuli are essentially so simple, it is relatively straightforward to manipulate each image, to see how the changing of each parameter affects the outcome — if the participant desires the person in the image, or not. As Tom stated:.